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Re-launching your brand |
Market research has shown that re-launching a key brand can effectively boost sales and market share. |
Before any time or money is invested in re-launching a key brand and developing new products or services, it is important to seek IP advice regarding the following:
- Trade marks - ensure that the updated brand is protected and will not infringe any third-party rights before any new products are launched.
- Design - ensure that the registered design protection is updated before any new products or packing design is introduced.
- Copyright - ensure that copyright is protected against competitors who might want to use or imitate your top-selling products and ideas.
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Laura Thompson |
laura.thompson@cmlawyers.com.au |
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