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No Honey Pot - Ensure the label sticks |
Australian manufacturers need to ensure that if they label something 'Product of Australia', the product is substantially if not wholly produced in Australia and comprises Australian ingredients. |
The Australian Competition and Consumer Commission took a Japanese company and a related Australian company to court, alleging they had misleadingly labelled a honey drink they promoted. Product labelling, promotional brochures, videos and the company website represented the honey drink as a product of Australia, manufactured and bottled in Australia, and a 'gift' from Tasmania, containing 28 per cent leatherwood propolis extract. |
In fact, Australian honey made up only two per cent of the product. It was both manufactured and bottled in China and contained about 38 per cent Chinese honey. |
The companies were restrained from making their false representations and had to take substantial remedial action. |
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